We are a Branding Studio based in Montevideo, Uruguay and work for clients worldwide.
Our services focus on all of the branding spectrum: from brand conceptual development to visual identity, naming, peripherals, signage and wayfinding, editorial, web design and social media management.
We also help businesses by consulting, including business plan and marketing strategy elaboration.
Iael is a Swiss-Uruguayan Designer, Musician and Digital Artist based in Montevideo, Uruguay.
She has more than 10 years of experience both working as a freelancer and in different advertising agencies, design studios and marketing consulting firms.
She has majored in industrial design and also studied art direction, creative copywriting and fine arts. Over the years, she has specialized in branding and marketing strategy development for entrepreneurs and companies alike.
She believes that design is the ultimate universal language and the key to activating stale economies.
“Suiza de América” (Switzerland of America) was the name Uruguay got from both American and European countries in the beginning of the 20th century because of its financial stability, cultural, commercial and industrial prosperity; which made it resemble the helvetic country.
Our main goal is, that through good design practices and well though-out branding strategies, to bring back to our day that sense of welfare in an era of economic and cultural crisis.
We strive to provide our clients with the freshest views and ideas to make their brands stand out in saturated markets and to appeal to indifferent consumers.
We are paradigm breakers. We are eager to take risks, because we believe that this is the only way to make a difference and to create something new and noteworthy.