Harvest is the solo audiovisual project of Iael Esther Brener, Swiss-Uruguayan designer, digital artist and musician. The project starts as an alternative medium to channel her creative impulses not related to the design world.
Harvest raises a new universe and musical style that she calls 'Electro doom pop'. The structure of the songs and vocal treatments correspond to the pop format, but with choruses that arrive in waves, wrapped in a dense and disturbing haze, characteristic of the doom and drone genres. Dozens of layers of bits, glitches, sample chunks and synthesizer melodies give the electronic character.
Harvest’s first LP is called 'Erebus' and is comprised of 8 songs, based on the struggle with her inner demons, which appear personified as the primordial deities and malignant spirits of Greek mythology. The record represents a journey of redemption parting from the region of the underworld where the dead pass immediately after dying—Erebus—to the deepest part of hell—Tartarus—the abyss used as a dungeon of eternal torment for the wicked and prison for the Titans.
However, the theme of the record is not a gloating with darkness, affliction or death, but a way of integrating these entities and making peace with them; a way to search in primal fears the possibility of finding a teacher.
We therefore tried to portray darkness in a non-traditional way. Moving away from the clichés and trying to represent all of these complex feelings in an original and artistic manner, taking into consideration the aesthetic already set by Harvest's first videoclip which was made by mixing original and found footage with video glitching techniques.
The print materials consisted to create the album art for digital, CD and vinyl formats and promotional posters for the live shows. It also involved creating a responsive website in which to tell the artist's and debut album's story, where the visitor would be able to digitally stream the songs, buy the album and show tickets, as well as check out the latest news through a blog platform and a seamless social media integration.
The Design Solution
The album art imagery is a digital collage of stills from the single ‘Thanatos’ videoclip, co-directed by Harvest and C03RA, textures, corrupted and databent digital files of random found images on the internet. Equivalent to Harvest’s approach to music, the album art is a pastiche of varied genres and visual styles.
Harvest’s logo mark is a stylised version of the Jumis cross. Jumis is the pagan god of harvest and good fortune in the folklore of Lithuania, country where the grandmother who raised her was born and all her bedtime stories were based upon.
For the live album presentation show, a set of posters and merchandise items were created. We went with a more minimalistic aesthetic to create a big impact on busy billboards, also to accommodate to the digital world and screen printing techniques for cheaper reproductions.
The Jumis cross took a major role, printed in fluorescent colours against a more abstract monochromatic glitched video still.