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The Capsule Brand

Approach

 

Most ventures fail because they rush into the market thinking that a trendy logo is all they need to launch and start selling. But as the brand isn’t grounded in a strategic foundation (aka —a plan), soon enough it won't be attracting customers, investors or attention and will fade away amongst the noise.

As a small business, we understand that you are most likely short on time and money, so a lengthy brand development process isn’t feasible nor what you need.

Our solution is the development of a 'Capsule Brand' as an alternative to a thorough brand platform or a pretty but empty shell of a brand. This will allow you to set in place just the right efforts that produce brand focus and engagement now, to later develop the elements that provide more dimension; only when you actually do have the resources, customer feedback and proper insights of the market experience.

 

Price

 

£2,000.-

→ 20% OFF in web hosting with Squarespace
→ Free domain*
→ Pay in up to three installments

* Applies for the first year of the contract with Squarespace. After the first year, you move on to the standard Squarespace pricing for hosting and domain holders. You can swap domain providers at any point of the contract without exit fees.

 

Process

 

Research & Strategy

A glimpse at your competition, trends in your field and a discovery process to set the basis to create your brand's strategy. We then build a visual moodboard together to begin to establish your brand's aesthetics and tone of voice.

Website

We develop our websites using the Squarespace platform. You must provide the content, your domain and cover hosting costs according to your needs. We include two rounds of revisions and a Squarespace back-end training course.

Brand Styleguide

A brief document that visually describes your brand. It provides guidance on best practices for the usage of your design assets, to assure consistency in all of their applications and to set the path for the brand's growth.
 
 

Let's Work Together!

Logo & Graphics

We create two logo design options that resonate with your vision and appeal to your audience. We include two rounds of revisions. We then develop up to three print collateral items of your choice, ready to send to the printer.

Social Media Suite

Includes header and profile images and two editable post templates for up to three social networks of your choice. We include one round of revisions and a free Canva course so you can edit the files at your convenience.

Hand Over & Back Up

We hand over your brand materials by uploading all files onto your exclusive Client Microsite. We give you access to our training files so you can learn how to make the official launch and manage your new brand from that moment onwards.