Most ventures fail because they rush into the market thinking that a trendy logo is all they need to launch and start selling. But as the brand isn’t grounded in a strategic foundation (aka —a plan), soon enough it won't be attracting customers, investors or attention and will fade away amongst the noise.
As a small business, we understand that you are most likely short on time and money, so a lengthy brand development process isn’t feasible nor what you need.
Our solution is the development of a 'Capsule Brand' as an alternative to a thorough brand platform or a pretty but empty shell of a brand. This will allow you to set in place just the right efforts that produce brand focus and engagement now, to later develop the elements that provide more dimension; only when you actually do have the resources, customer feedback and proper insights of the market experience.